Baja Designs DOT LP6 Launch
Scope
Led full product creative launch strategy, including content production, photography, social rollout, YouTube releases, forum engagement, press outreach, and landing page strategy. Launch film was directed and produced by myself & Phillip Farnsworth; shot by Vision Creative Co. The goal was to launch the road-legal DOT LP6 designed to be a premium street-legal headlight solution for both Jeeps and Harley-Davidsons, giving everyday drivers the same Baja Designs race DNA, now road legal.
Execution
Produced 15 content assets across 4 platforms
Released 3 YouTube videos (launch, install, aiming) on day one
Activated 14 enthusiast forums + targeted Facebook groups
Distributed launch press release
Displayed product at Sand Sports Expo
Results (First 2 Weeks)
1.45M total impressions
500K impressions on launch Instagram post (5K shares, 419 comments)
Images
